What does Social Media as Advocacy look like?
Across so-called Canada and beyond Indigenous youth are using social media platforms to raise awareness, build community, and advocate for meaningful change.
The Social Media as Advocacy panel, held virtually in March of 2025, brought together a remarkable trio of Indigenous youth leaders—Nikk (@punk_Indigenous), Paula (@bigskycree4), and Alexei (@indigenouslyco)—who are harnessing the power of digital platforms.
Through heartfelt storytelling, each panelist shared their journey into advocacy, rooted in personal experiences, moments of inspiration, and the desire to uplift their communities. From Nikk’s early spark meeting Greta Thunberg and witnessing Autumn Peltier speak, to Paula’s creative approach to accessible content for deaf Indigenous youth, and Alexei’s fusion of entrepreneurship and motivational speaking —the passion and courage of these panelists was nothing short of inspiring.
Despite these obstacles, the rewards have been powerful. Alexei described a deep sense of fulfillment from community engagement and the ripple effect of seeing others feel empowered to share their stories. Paula shared how a simple video on Every Child Matters was widely shared in the deaf community and sparked meaningful conversations. Nikk reflected on how their storytelling through art and activism—whether through murals or a walk to honor missing and murdered Indigenous men and boys—has helped others feel seen, heard, and inspired to act. These moments demonstrate how advocacy is not only about awareness but also healing, connection, and cultural revival.
The panelists spoke candidly about the role platforms like Instagram and TikTok play in their advocacy. These tools have allowed them to express identity, educate, and organize while connecting across communities and even international borders. For Paula, Instagram’s accessibility features—like captions and editing tools—made it a key space to reach both deaf and hearing audiences, while also advocating for more inclusive content. The panel did not shy away from challenges, including online criticism, language barriers, and the emotional labor of accessibility work, especially for those navigating social media in ASL or while discussing deeply personal topics like MMIR (Missing and Murdered Indigenous Relatives), and growing up in the foster care system.
Looking ahead, each panelist shared a hopeful vision for the future of Indigenous advocacy on social media. They dream of a growing network of empowered youth using their voices, challenging stereotypes, and reconnecting with language and tradition. Paula emphasized the need for professional role models, accessible content, and collaboration across communities. Nikk spoke to the importance of cultural teachings and urban Indigenous youth reconnecting with their roots. Alexei voiced his hope for more Indigenous youth to emerge in digital spaces, serving as role models for younger generations to look up to. The conversation ended with encouragement for others to take the leap— speak from the heart, lean on community, and to not let fear or imperfection hold them back.
This panel was a powerful reminder that Indigenous youth are not just participating in the digital world—they are reshaping it. With boldness, creativity, and resilience, they are building movements, reclaiming narratives, and opening doors for the generations to come.
